Li Ning Marketing Plan - 1249 Words

Marketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning ¡Ã‚ ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brand in China sports market, Li Ning is facing intense competition from its multinational competitors. Li Ning ¡Ã‚ ¦s growth rate is 23%p lower than Nike ¡Ã‚ ¦s and 13%p lower than Adidas ¡Ã‚ ¦. Li Ning owns a well-established distribution channel, a powerful†¦show more content†¦E.g. Li Ning + for golf shoes and apparel (exhibit x). 3.4 Marketing Mix 3.4.1 Dual pricing policy; For high-end market, Li Nings price should be 5%-10% lower than Nikes and Adidas ¡Ã‚ ¦. For middle and low end market, Li Nings price should be 30%-40% lower than Nikes and Adidas ¡Ã‚ ¦. 3.4.2 Advertisement and promotion: 4P 4C dual strategy Product ¡@ Customer solution ¡@ mid- low end high end Li Ning Li Ning Sub brand running, basketball, badminton, table tennis, soccer shoes running, basketball, golf, tennis Price ¡@ Customer cost ¡@ low middle high 30-40% lower than MNCs 5-10% lower than MNCs 30-40% higher than domestic competitors 50% higher than domestic competitors Place Convenien- ce ¡@ 2nd 3rd tier cities (mid- high school student) mega 1st tier cities (college student and 25-34) directly controlled, franchised stores directly controlled, franchised stores add hypermarket add department store and flagship store Promotion Communi- cation sponsorship for sports event sponsorship for sports event TV ad, outdoor billboard, magazines, etc TV ad, outdoor billboard, magazines, etc withdraw unpopular team- and sports sponsorships withdraw unpopular team- and sports sponsorships brand endorsement with international sports stars and top ranked teams brand endorsement with international sportsShow MoreRelatedLi Ning Marketing Plan2787 Words   |  12 Pagesin Information Technology, Vol.14 Marketing Plan for Li-Ning Product Expansion in UK Xin Zhang Dept. of Sports Economics ï ¼â€  Management, Wuhan Inst. of P.E . Wuhan, China Keywords: marketing Plan; expansion; Li-Ning Company Abstract. Through the analysis of UK market situation for Li-Ning Company. This paper makes a marketing strategy for Li-Ning product expansion in UK and also includes the financial forecast, evaluation and control. Introduction Li-Ning Company Limited is a major Chinese athleticRead MoreLi Ning Marketing Plan Essay1105 Words   |  5 PagesMarketing Plan: Li Ning to be the number one in China sportswear market 1.0 Executive Summary The primary objective is to increase Li Ning ¡Ã‚ ¦s overall market share from the current 17% to 20% in 3 years time and defend its first place in China sportswear market against strong competition. To achieve this goal, Li Ning has to improve the customers brand perception, rationalize market segments and invest in Mega cities and first tier cities. 2.0 Situation Analysis As the dominant local brandRead MoreCompare and Contrast the Marketing Strategies of Li Ning Domestically and Internationally1480 Words   |  6 Pagescontrast the marketing strategies of Li Ning domestically and internationally With the development of Chinese economy, sports industry has become one of the new industries in china, which has large market size and high growth rate (Qinqin, n.d.). In Chinese sports area, Li Ning brand, built by famous gymnast Li Ning (Enright, 2012), is the market leader and owns about 8000 hypostatic shops domestically (Zhang,2011). Similar to some international famous brands like Nike and Adidas, Li Ning intendsRead MoreMarketing Analysis of Li-Ning5098 Words   |  21 PagesExecutive summary LI-NING limited company was found in 1980. At the beginning of its establishment, it cooperated with Olympic team of China to push the development of sports goods. At the same time, LI-NING spared no effort to sponsor all kinds of matches. In 1995, it became the leading sports brand of China. Through exploration over 20 years, it gradually becomes a famous international sports brand representing China. In this report, it makes a marketing plan for the next three years accordingRead MoreMarketing Approaches of Nike and Li-Ning3148 Words   |  13 PagesMarketing approaches of Nike and Li-Ning 1.0 Introduction Mature marketing approaches bring companies considerable fortune, especially in such a competitive market. Therefore, marketing people play an essential role in planning, decision-making, market segmenting, targeting, pricing and positioning. In the following report, it will explore the marketing theory and practice of two products of two famous companies, the world’s largest sports goods company Nike and China’s popular sports brand Li-NingRead MoreLi Ning - Anything Is Possible4305 Words   |  18 PagesWATHIEU GAO WANG MEDHA SAMANT Li Ning - Anything is Possible Sharing Zhang’s belief that a superior level of category leadership was within reach if the Li Ning brand could somehow acquire elements of brand strength equivalent to those associated with the Nike and Adidas names, vice president of marketing Abel Wu was pursuing a marketing strategy aimed at establishing in people’s minds, just in time for the Olympics, a uniquely differentiated position for the Li Ning brand. Chief among Zhang’s concernsRead MoreExpanding the Playing Field: NikeÂ’s World Shoe Project5641 Words   |  23 Pagesalso potential for additional jobs in emerging markets and a more environmentally friendly footwear product. Prior to Tom Hartge’s appointment as director of development, an Emerging Market Task Force had developed a new business plan for the World Shoe Project. The plan first outlined the special tenets for the concept of â€Å"local-for-local† manufacturing. In other words, the shoes were manufactured in China using local materials, local labor, local currency, and Nike’s existing manufacturing networkRead More Nikes Plan for China Essay940 Words   |  4 PagesNikes Plan for China Nike is already a global power house, however the potential to increase sales in China was the topic of the most recent annual investor meeting. One may question Nike’s preoccupation with China. After all, Nike China is dominant. They are currently the number one brand with the number one market share while competitors Reebok and Adidas are in 4th and 5th places respectively. They have tripled revenue in the last two years. With 2000 points of sale, 400 stores in the topRead MoreDecathlon China1582 Words   |  7 Pagesshort term and market share in long term. So how can decathlon china use social media effectively to attract more customers online towards its brand? And what missing Framework Zhou should use to measure the effectiveness of using Social Media as a marketing tool? Case Analysis:- Decathlon was established in 1979, it’s a multinational French manufacturer and retailer of sports good. Decathlon is exercising its hundreds of retail shops in different parts of the world. Decathlon China was establishedRead Moreadidas bcg2242 Words   |  9 PagesForward, or Horizontal Integration ïÆ' ¼ Market Penetration Adidas can open more outlets in Western Europe including France and Great Britain. So that, they can compete with their competitor Nike Adidas also can sponsor big event as their marketing strategies. So then, their product will acknowledge by people. Product Development Make improvement on their Reebok toning shoes. Produce more ‘green’ product to attract more customer and compete with competitor. This is because many company

Benefits of Leisure Literature review Example

Essays on Benefits of Leisure Literature review The paper "Benefits of Leisure" is a delightful example of a literature review on social science. Leisure is a function of the individual, the society, and the environment (Ho, 2008, p. 14). It is experienced during an individual’s free time and therefore has a wide variety of benefits per person. It is a personal quest for excitement fulfillment. Leisure activities comprise a number of interrelated degrees of excitement, relaxation, personal development, and growth, nature-tension balancing, and economic activities. According to Jenkins Pigram (2003, p. 31) leisure enables change from a less desirable state to a more desirable one such as physical fitness, maintenance of a desired condition or prevention of an unwanted one such as lifestyle diseases, and the realisation of a desired experiential condition such as a picnic with the family. Leisure can be either planned such as participation in a sports team or unplanned such as watching movies and going out for picnics. Physi cal activity, however, need not be strenuous to achieve the benefits. According to the US government, an adult requires approximately 150 minutes of physical activity that may range from moderate-intensity activities such as brisk walking to muscle-strengthening activities such as weight lifting (Kinetics, 2010, p. 13). Bright 2000 social welfare philosophy in Lei (2008, p. 35) asserts that the benefits derived from leisure can be categorized into five key categories: psychological, physiological, sociological, economic, and environmental. This paper will explore the five benefits of leisure as physiological benefits, psychological benefits, social and cultural benefits, economic benefits and environmental benefits. It will also describe reasons as to whether the benefits are feasible to achieve in modern society.An individual can engage in physical activities during their leisure time, be it brisk walking, jogging, or more strenuous activities such as boxing, weight lifting and so on. Studies show that physical exercise reduces the risk factors of cardiovascular diseases such as body fat composition, blood pressure, glucose metabolism, hypertension, and insulin resistance. Physical exercise does so by reducing triglycerides and serum cholesterol and increasing high-density lipids in the blood vessels (Li, Culver, Ren, 2003, p. 127). The intensity of the physical exercise is directly proportional to the amount of carbohydrate used up by the body. The higher the intensity the greater the rate of carbohydrate use in energy production. The carbohydrate stores in the body predispose people to obesity and their use up during exercise greatly reduces this risk. Exercise is also attributable to the prevention of certain types of cancers such as colon, prostate and breast cancer. In addition to the prevention of diseases, it is also useful in the treatment of the same diseases.

The Role of Stigma in Access to Health Care for the Poor free essay sample

Well to start things off when it comes to the health care system, the system needs to make health insurance even more affordable for the ones that are less unfortunate than others; I am talking about the ones with pre-existing conditions and indigent care. This issue is a challenging and difficult thing to resolve because it can take up to years for America to get it perfected and right. Everyone, including myself believe in public safety for those with illnesses of no fault of their own and help should be offered to them with little to no struggle at all. â€Å"Public safety net should continue to be funded by taxpayers but overseen by private physicians, not government bureaucrats. This could be structured like Medicaid, but instead of giving D.C. bureaucrats control, the money should instead be block granted to states to administer the program for their citizens†. (Barke, Jeffery. 2016).Next is competition, if insurance companies could compete across state lines throughout the country this in the end could make health insurance more accessible for those who fall just short because of their fixed income. We will write a custom essay sample on The Role of Stigma in Access to Health Care for the Poor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Not only that it can also drive the quality of care up and lower the price. For example, take Best Buy and HHGreg, both of technology businesses, both might have the same product in their store, but more customers go to Best Buy to shop than HHGreg. Why? Because of the service offered by Best Buy is better than that of HHGreg, from the moment a customer walks through the door he/she is greeted with a smile, asked if he/she needs help finding a product, and is offered opportunities to save money when he/she goes to check out. That feeling of being appreciated makes customers want to come back to shop there more. â€Å"Quality improves when someone meets a customer’s need with a better product or service than the competition can produce. Insurance products are not immune to this basic economic rule†. (Barke, Jeffery. 2016).

The Flu Epidemic F 1918 Essay Example For Students

The Flu Epidemic F 1918 Essay Walking down any given street in the year 1918 between the months of June and December, one would take notice of coffins lining the sidewalks. Nobody was on the streets, and dead bodies were stuffed into every available space. The Flu Epidemic of 1918 not only was the most devastating event of the twentieth century, but propelled the United States to search for a vaccine that has not yet been found, causing concern that the flu will strike again. Influenza has been around almost as long as people have walked the earth. Its roots draw back as far as 412 B.C., when a man named Hippocrates wrote of an uncontrollable outbreak of a disease that closely resembles influenza. This pandemic devastated an entire Athenian army, and has since occurred approximately every one hundred years (Persico 30). However, in 1918, influenza was somewhat different. It became popularly known as the Spanish influenza. This is slightly a misnomer because although it became widely known in Spain during the spring of 1918, it had been noticed on British army bases in France in 1917 (Carter 18). This new virus became extremely deadly in a short amount of time. Nobody could form a good reason as to why it had appeared. Scientists hypothesized that it came from poison gases formed from exploding ammunition, decomposing bodies, and carbon dioxide from trenches, which fused together, forming a toxic vapor (Persico 81). Because it had swept upon the world so q uickly, a cure was not available. The influenza of 1918 took people in a matter of days. A victim could be walking around feeling perfectly healthy one morning, be bedridden by nightfall, and have died before daybreak. Doctors were baffled, and gave vaccines that didnt work. When one doctor was asked what the vaccine contained of, he said the vaccines were just a soup made of blood and mucus of flu patients that had been filtered to get rid of large cells and debris (Kolata 23). We will write a custom essay on The Flu Epidemic F 1918 specifically for you for only $16.38 $13.9/page Order now This particular epidemic of influenza was proven to have existed before the breakout in Spain. It had made three waves during a two-year period. Each new assault became more infectious. Over twenty thousand people died in New York City alone, and the only country not affected, Australia, possesses strict quarantine regulations (Is another influenza pandemic coming soon?, 1997). The epidemic passed through army bases and boats among other countries before spreading through the United States. In fact, before influenza struck, it was ranked tenth behind heart disease, pneumonia, tuberculosis, and cancer. On August 12, 1918, Mrs. Olsen became the first person to die of influenza, beginning the killing streak that would make influenza the number one killer (Persico 30). It spread like wildfire, with one person falling ill, followed by another, 107 by afternoon, 522 by the end of the week, and 1,127 suffering with 46 dead five weeks later.Nevertheless, these occurred before influenza was d iscovered, and pneumonia was blamed for deaths (Persico 28). There have been about 20 million reported deaths due to the influenza of 1918. The doctors were too overwhelmed by the many cases they had to care for, which brought about many unreported cases, causing this minuscule number.One fateful day in October 759 people died in Philadelphia (Kolata 19-20).The epidemic spread so far so fast that public officials became frantic looking for ways to fend off the virus. Arrests were made for spitting and coughing, public meetings were prohibited, and a series of medical procedures were all attempts to prevent the virus from entering victims lungs (Persico 83). This new influenza baffled researchers and doctors everywhere. Up to this point, all viral diseases has spread prominently throughout heavily populated areas and into the lungs of the very young, very old, or sickly. On the contrary, the Influenza of 1918 swept through the Midwest and preyed on the young and healthy. There was vi rtually nothing that could stop it, and at one point, over ten percent of Americas workforce was bedridden (Is AnotherSoon?, 1997).One newspaper ran an article stating what people could do to prevent acquiring influenza. Chew food carefully, avoid tight clothes, tight shoes, and tight gloves, and breathe as much fresh air as possible. Nothing worked (Persico 31). People walked through New York, Boston, Philadelphia, San Francisco, Hong Kong, and Tokyo with masks constructed of antiseptic white cotton over their mouths (Carter 19). Men were forced to line up before work each morning in order to get their throats sprayed with antiseptic in order to prevent the flu. While the war raged on, 2,700 men died in battle during a single week in October. That same week 21,000 Americans died of influenza in the United States (Persico 28). World War I took a total of 8.5 million lives during its entirety, but influenza eradicated more than 20 million. Nobody knows the true number, as many deaths were attributed to pneumonia, whooping cough, tuberculosis, and heart disease (Carter 19). For decades doctors have been in search of what caused the great Influenza Epidemic of 1918. Even more have dedicated their research to finding a cure for the next outbreak. Soon after the flu made its mysterious disappearance, it was discovered that while influenza reigned over America, numerous hog breeders found their pigs deathly ill. Scientists then revealed a connection between the sickness of the hogs and that of humans. It then became known as hog flu (Persico 81). Statistics were calculated. An average influenza killed fewer than 0.001% of those sickened. The flu of 1918 took 2.5%, and if it came about today, more than 1.5 million Americans will die. This would be more than heart disease, cancers, strokes, chronic pulmonary disease, AIDS, and Alzheimers disease all combined (Kolata 7). It swept across America in 120 days, and if it had not dispersed at the time it did, the entire hum an existence would have been wiped out in a matter of months. It has been proven that it easily could happen again. Two illnesses, from animal and human, had joined together to make a most deadly epidemic (Persico 85). The strands of influenza virus are held in the aquatic bird population, including gulls and ducks. Every 100 years it is transmitted to pigs, and then passed on to humans. The virus is still there, and it shows promise for returning again (Is AnotherSoon?, 1997). No other disease has mystified researchers as much as the influenza of 1918. Not only does it continue to lack a cure, it holds the record for its swiftness in taking over France, England, America, Russia, China, Japan, and India (Carter 19). In spite of this, scientists are striving to find a cure for the incurable, and research is proving to be worth the work. One man, Dr. Jeffery Taubenberger, researched dolphins as a living. A disease was being transmitted through the dolphin population, killing hundreds. Dr. Taubenberger helped to get RNA samples from the lungs of the dead animals, educating him on the processes of obtaining useable material out of dead tissue Kolata 202). Theoretically unconnected, in the autumn of 1918, a Private Vaughn complained of chills fever, headache, backache, and cough. This 21 year-old man died of influenza within a week (Sternberg, 1997). Recently the Defense Department has found his lungs, preserved perfectly in Washington for almost eighty years. It remains as the only useful sample of the deadly influenza virus left (Is AnotherSoon?, 1997). Upon his death, Private Vaughn was discovered to have about 1 cups of a clear fluid in his lungs. His left lung was covered with small blood blisters from the size of a pinhead to a dime or larger, and the air sacs were clogged with the same clear fluid (Kolata 29). This lung had suffered from massive bacterial pneumonia, although his right had not.Dr Taubenberger has broken down this tissue until only RNA remains (Sternberg, 1997). .u6bd1c936ebced018c2a9f1e01075c3c4 , .u6bd1c936ebced018c2a9f1e01075c3c4 .postImageUrl , .u6bd1c936ebced018c2a9f1e01075c3c4 .centered-text-area { min-height: 80px; position: relative; } .u6bd1c936ebced018c2a9f1e01075c3c4 , .u6bd1c936ebced018c2a9f1e01075c3c4:hover , .u6bd1c936ebced018c2a9f1e01075c3c4:visited , .u6bd1c936ebced018c2a9f1e01075c3c4:active { border:0!important; } .u6bd1c936ebced018c2a9f1e01075c3c4 .clearfix:after { content: ""; display: table; clear: both; } .u6bd1c936ebced018c2a9f1e01075c3c4 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6bd1c936ebced018c2a9f1e01075c3c4:active , .u6bd1c936ebced018c2a9f1e01075c3c4:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6bd1c936ebced018c2a9f1e01075c3c4 .centered-text-area { width: 100%; position: relative ; } .u6bd1c936ebced018c2a9f1e01075c3c4 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6bd1c936ebced018c2a9f1e01075c3c4 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6bd1c936ebced018c2a9f1e01075c3c4 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6bd1c936ebced018c2a9f1e01075c3c4:hover .ctaButton { background-color: #34495E!important; } .u6bd1c936ebced018c2a9f1e01075c3c4 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6bd1c936ebced018c2a9f1e01075c3c4 .u6bd1c936ebced018c2a9f1e01075c3c4-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6bd1c936ebced018c2a9f1e01075c3c4:after { content: ""; display: block; clear: both; } READ: Computer Crimes of Today EssayTaubenberger is now avid in the study of the Influenza Epidemic of 1918. He has found that the virus strand is made of eight pieces of RNA all fitted neatly in a protein coat. The tedious process of discovery has only allowed four of these strands to be looked at so far (Is AnotherSoon?, 1997). He has also compared five copies of these flu genes to nine other flu RNA fragments. It most closely resembles the swine flu. Luckily, these recent discoveries may help formulate a vaccine. This information will most likely lead to a suitable vaccination that will protect the human race (Sternberg, 1997).The breakthroughs throughout the years all began with Professor Wilson Smith, Sir Christopher H. Andrews, and Sir P.P. Laidlaw in 1933. They were the first people to transmit the human influenza to other mammals, including ferrets (Kolata 287).They were followed almost two decades later by British researchers. These scientists discovered that the virus entered the lungs through the nasal passages in 1943 when the electron microscope was invented. They also saw the actual virus for the first time-it was so small that 30 million would fit on the head of a pin. They realized that the virus held an amazing ability to change and rearrange its structure to survive and form new strains (Persico 85).Johan V. Hultin revealed in 1949 that influenza, as all other viruses, must enter the body in order to survive and replicate (Kolata 118). Kennedy Shortridge then suggested, which was proved years later, that the 1918 virus originated from birds and mutated over a period of fifty years. Over time it eventually infects the human population. It began again in 1976 in the pig population. However it was maintained under control and few, if any deaths were contributed to the swine flu (Kolata 296). The most recent occurrence happened in the summer of 1997. The infection, called H5N1, has always been carried in Hong Kong by aquatic birds, yet has not been known to directly infect a human. Unfortunately a three year-old boy caught the virus and died, without infecting anyone else. This caused for concern of an upcoming epidemic (Kolata 220). At this time there is a committee focusing on a reaction in case of an epidemic as serious as the one in 1918. They are debating issues such as whether or not to allow businesses and schools to open, how to provide care for house-bound victims, and whether masks should be worn to prevent transmission of bacteria, which may cause secondary infections. Worry is developing because there is no current plan to handle something this severe (Is AnotherSoon?, 1997)The 1918 Flu Epidemic not only was a traumatic experience for people suffering of the disease, but for everybody. Family members, friends, foes, and acquaintances all were prime choices for the flu to attack. It did not discriminate between race, religion, or sex. Everybody was affected and nobody was spared. Millions died as a result of a germ floating through the air and into the lungs of innocent people, and it is coming back.Scientists are working to find a cure, and are on the verge of a breakthrough, however they hope it will come in time. The world is not ready for another epidemic with the death rates of 1918. If it occurs before a vaccine is produced, human population will cease to exist. Works CitedCarter, Joseph. 1918 Year of Crisis, Year of Change. Toronto: Prentice Hall of Canada, Ltd. 1968. Is another influenza pandemic coming soon? Infectious Disease News. May 1997: SLACK Incorporated. 10Jan. 2001Kolata, Gina. Flu. New York: Farrar, Straus, and Giroux, 1999. Persico, Joseph E. American Heritage. Vol XXVII Dec. 1975-Oct. 1975. New York, NY: American Heritage Publishing Co., Inc. 1975. .u1cd8b6d3841ff03f756c8fa4822d3dfb , .u1cd8b6d3841ff03f756c8fa4822d3dfb .postImageUrl , .u1cd8b6d3841ff03f756c8fa4822d3dfb .centered-text-area { min-height: 80px; position: relative; } .u1cd8b6d3841ff03f756c8fa4822d3dfb , .u1cd8b6d3841ff03f756c8fa4822d3dfb:hover , .u1cd8b6d3841ff03f756c8fa4822d3dfb:visited , .u1cd8b6d3841ff03f756c8fa4822d3dfb:active { border:0!important; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .clearfix:after { content: ""; display: table; clear: both; } .u1cd8b6d3841ff03f756c8fa4822d3dfb { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u1cd8b6d3841ff03f756c8fa4822d3dfb:active , .u1cd8b6d3841ff03f756c8fa4822d3dfb:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .centered-text-area { width: 100%; position: relative ; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u1cd8b6d3841ff03f756c8fa4822d3dfb:hover .ctaButton { background-color: #34495E!important; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u1cd8b6d3841ff03f756c8fa4822d3dfb .u1cd8b6d3841ff03f756c8fa4822d3dfb-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u1cd8b6d3841ff03f756c8fa4822d3dfb:after { content: ""; display: block; clear: both; } READ: Love and Marriage EssaySternberg, S. A Doughboys Lungs Yield 1918 Flu Virus. Science News Online. 22 March 1997: Science Service. 4 Jan. 2001.