Coca Cola Ad Analysis

For quite a long time, Coca-Cola has been one of the world’s driving makers and merchants of soda pop refreshments and different items. Through the span of time, the organization has developed hugely and has spread a significant number of its business sectors to a wide range of spots. Since it initially started, no one would have felt that it would be the place it is today and how large of an impact it would have on general society. This can firmly be credited to the company’s keen yet strong publicizing and showcasing arrangements, which have empowered it to elevate its item to the consumers.In one of Coca-Cola’s notices, the organization endeavors to make a connection between the item and purchaser while showing how the beverage is a piece of American culture. The possibility that is being depicted is intended to speak to American interests by methods for longstanding fragments of American culture. In this commercial, the logo at the extremely base peruses, â⠂¬Å"A exemplary never becomes unfashionable. † As we can see, the picture of the coke bottle comprises of numerous photos relating to American history.Coke and PepsiRegardless of whether an individual had ever bought a coke item, the plan of the container quickly gets a handle on the consumer’s consideration. This is primarily due to a limited extent by the bottle’s delineation of conventional subjects that individuals can identify with. For instance, the craftsman who made the picture incorporated The Beatles, Marilyn Monroe, Elvis Presley, The American Flag, The Rolling Stones, Baseball, and a Cadillac, which would all be able to be portrayed as â€Å"American Classics†.Altogether, they speak to a portion of the qualities that which America was based upon and what individuals have figured out how to cherish. Thusly, the suspicion that is being made is that Coca-Cola is additionally a â€Å"American Classic†. It is very evident that while the item might be viewed as only a beverage, it is in reality more than that. By relating the drink to some of America’s longstanding roots, the organization has indeed made a closer connection among item and consumer.People can see the picture of the container and naturally be slanted to purchase the item for themselves because of the sheer reality that the photos are of such extraordinary significance to our general public. Moreover, it is basic to take note of another unobtrusive yet key thought that is being depicted in the commercial. Right off the bat, something that is viewed as a â€Å"classic† must be of extraordinary hugeness and impact contrasted with different subjects in its class. While â€Å"classics† may always be a piece of our way of life, the impression given by Coca-Cola is that Coke will never become unfashionable.

10 Tips on How to Write the Perfect Blog Post

10 Tips on How to Write the Perfect Blog Post 10 Tips on How to Write the Perfect Blog Post 10 Tips on How to Write the Perfect Blog Post By Guest Author You have a story that everyone needs to hear, however how would you get individuals to your blog? The ideal blog entry is about something other than incredible substance. Indeed, the manner in which you position your post is practically principal to the genuine substance itself. Perusers may not understand that they like these arranging subtleties, however an efficient and structured post can help keep them perusing and sharing. Here are ten things you can do to transform your substance into the ideal blog entry: 1. Pick the Perfect Title Thinking of a direct however luring title is the most significant piece of your blog entry. You need perusers to discover your article effectively with a straightforward inquiry. Picking a title that will precisely coordinate what the peruser is looking for is clearly significant in this age when about each Internet experience starts with Google. The precarious part is finding some kind of harmony between an applicable title and an energizing one. The ideal blog entry title will be fun, clever, amusing or disputable while as yet keeping the center purpose of the article undeniable. 2. Make the Main Point Understood The ideal blog entry will tell perusers what they are going to appreciate immediately. In contrast to a novel or film, you don’t need the essence of the blog entry to grow gradually. Web perusers have famously limited capacity to focus, so ensure you open with an introduction passage that spreads out the post and tells the peruser the person in question has gone to the ideal spot. 3. Make a List One simple arranging stunt is to sort out your post as a rundown. Make your various contentions into numbered or bulleted focuses, or incorporate bolded subheadings. Top-ten records and rankings are fascinating to perusers and give the post an unmistakable motivation to be perused as far as possible. It likewise makes the post composed and obviously shows the peruser what the key focuses will be. 4. Linkbait The ideal blog entry will have content that different bloggers need to connection to. Posts with â€Å"How to†¦Ã¢â‚¬  or â€Å"Top 10† in the title will in general get a great deal of blogosphere consideration. An extraordinary blog entry likewise needs to have countless outbound connections in the body. This is will enable different bloggers to see your work and give you an arrival connect, and will likewise give perusers an inclination that you have done your exploration before composing your post. 5. Make It Attractive Making your post look pleasant is a fast and simple approach to satisfy perusers. Prior to making a post open, set aside some effort to return and arrangement it just as you would prefer. Make watchwords strong, structure composed or bulleted sections, slice out superfluous substance to abbreviate up the post, extend titles and headlines, etc. An ideal post will be a pretty post. 6. Incorporate Multimedia Regardless of whether your composing is the most extravagant on the Internet, including pictures or recordings is pivotal to separating the content and keeping things fascinating. In the event that you are composing a movement post, incorporate appealing pictures of the goal. On the off chance that you are composing an article piece, install a pleasant video cut that delineates your point. Media livens up a post and is a basic piece of the ideal blog entry. 7. Adhere to the Point For a blog entry to be great, it should be succinct and it needs to remain on theme. As expressed previously, blog perusers have a limited ability to focus. At the point when they scan for a particular subject, they need the post to manage that subject and not wander between a few themes. Except if your post is about a Hollywood star or political embarrassment, referencing such an occasion will just draw perusers who are truly searching for a post on an alternate theme. 8. Use Keywords The ideal blog entry will be developed considering catchphrases. A basic hunt utilizing Google AdWords regarding a matter will tell you which related catchphrases are most usually looked. Keeping those words in your title and all through the body will make it simple for your crowd to discover your post and will make it understood to them that they have gone to the opportune spot. 9. Remember Length In spite of the fact that it relies upon the idea of your blog, holding your post to a suitable length is critical. There is no ideal post length, however in the event that it is excessively long, you chance perusers getting anxious and leaving before they are finished. By and large, holding a post under 1,000 words is a decent general guideline. Keeping it between 500-800 words is perfect. 10. Be Original Make your post novel! Don’t essentially state what every other person is stating. Include your imprint by blending it up and making your post hang out here and there. The ideal blog entry will make your crowd stop and think. It will summon a type of feeling and make perusers talk among themselves. A decent sign that you have carried out your responsibility is a post with a great deal of commitment. In the event that a post has perusers remarking or contending, you realize you have given your crowd something significant to discuss. While the ideal blog entry begins with convincing substance, there is obviously substantially more to the recipe. Utilize these ten hints when you compose your next post and kick back and appreciate the outcomes! About the Author: Sarah Fudin presently works in network relations for the University of Southern Californias Masters in Teaching program, which gets ready instructors to procure their educating accreditation. Follow her on twitter @USCTeacher. Outside of work Sarah appreciates running, perusing and Pinkberry solidified yogurt. Need to improve your English quickly a day? Get a membership and begin getting our composing tips and activities day by day! Continue learning! Peruse the Business Writing classification, check our well known posts, or pick a related post below:Dialogue Dos and Don'ts3 Types of HeadingsParataxis and Hypotaxis

Learn How to Write Essays by Using Examples For Essay Topics

Learn How to Write Essays by Using Examples For Essay TopicsWriting essay topics is a little bit tricky as you need to write an outline, then you have to consider the fact that the subject matter is changing. You can learn some excellent examples for essay topics by looking at the web pages of other writers.Writers always make sure to put their foot in their mouth or risk going bankrupt! So writing the outline and writing the first paragraph is one of the most crucial steps to be sure that you have all the information and facts available in your mind before you begin to write the article. The reason why so many writers don't realize this is because they assume that once they begin writing, everything that they want to say is already there and ready to be read by anyone else who wants to read them.And some readers may even do so, but that is the thing about this world, there are people who just want to take up the time and to take out the trouble to review what they have written and t hat can actually leave a negative impression on your article. The best way to get around this problem is to look at some of the writing examples for essay topics and use these examples to get your thinking process straight.And this is the best part, by doing this you can take a break from your writing process and still be able to grab a couple of ideas to work with and eventually use those ideas in your own work. A little tip about writing is that you should never rush the process of putting your thoughts down on paper. Doing this can cause you to miss some very valuable concepts that could be used in the next sections of your work.When looking for great examples for essay topics, try to go through a few different websites, in particular look at websites that cover politics, or that cover business, or the corporate world, or even those who write about sports. Some websites give you the opportunity to choose from a series of articles and you can choose from an array of topics, so all the articles that are being written will be unique to you.There are many great examples for essay topics and by taking a look at them you will be able to see exactly what they are doing and how they use different topics to make their article as appealing as possible. So remember, if you want to write better essays, think about using some of the examples for essay topics.By taking a look at some of the free sample articles that are available online, you will be able to see how great it is to write an essay, instead of merely reading them in a book or a magazine article. It is important that you develop a habit of writing every day and all of the article.One of the best ways to do this is to download some software and use it for all your essay topics. Once you start doing this, then you will soon be writing with your head and not your heart!

The Subculture Of The United States - 2690 Words

Throughout my academic and personal career I have always had a fascination with subcultures. One of the most amazing things would like to know more about in the sociology field is the study of how people reject the primary society’s ideas about what values, beliefs and traditions they should follow. Within these subcultures we find the subculture of gangs. Every community has to deal with gangs in one way or another. Mostly we hear about gangs in big cities but there are gangs in every state of the United States of America. The history of gangs has been dated in America from the beginning with the gangs of New York City that were controlled by the politicians and used to advance many people social status. It has been shown that membership within a gang will most likely lead to a world of prison or death so what are the factors that conceived so many Detroit young men and women to join such a dangerous lifestyle regardless of the outcome. Even though it has been research done on these factors it is very little information on specifically the city of Detroit. Detroit has been a city who has seen good and bad times but throughout these times gangs have had their place in society of the city. Most of the information related to Detroit seems to be outdated or no information at all. Each city has different aspects that made gang life a viable choice for its youth and one of the best ways to prevent making bad choices is to find out why they made that choice. The intended audienceShow MoreRelatedThe Subculture of the United States Army Essay1122 Words   |  5 PagesOne subculture within the United States is that of the US Army. The Army defends the nation against all enemies, foreign and d omestic. It is an exclusive group since not everyone in the country serves in the Army. The US Army’s official birthday is June 14, 1775, however its origins are much earlier than that. During British colonialism, citizens often had to take up arms to defend themselves, primarily against the Indians, since the British did not have a significant military presence in AmericaRead MoreBlack Cultures And Subcultures Within The United States1091 Words   |  5 PagesUnites States is a true melting pot of ethnicities and cultures. For many members of minority groups a certain hybridity is readily adopted, but for others, cultural assimilation can be quite difficult. Chicana author, Sandra Cisneros described this phenomenon as â€Å"always straddling two countries†¦ but not belonging to either culture† (Doyle. 54). African American author, Alice Walker shared Cisneros’ sentiment, but focused her attention on the assimilation of black cultures and subcultures withinRead MoreThe Inmate Subculture in United States Prisons: An Overview Essay1775 Words   |  8 PagesThe Inmate Subculture in United States Prisons: An Overview The Subculture Phenomena within Prisons To be able to discuss the issue of the inmate sub-cultures in prison I will first have to discuss what subcultures are and major reasons that they form. First of all the term subculture in general is kind of like a small culture within and not always accepted by members of a larger one known as a society. Societies as a whole are very large and contain many individuals within them, and let usRead MorePolitical Continuities Of The State Of Texas1040 Words   |  5 Pages2306-212 23 April 2017 Political Subcultures Residing in Texas In the United States, there are 3 different political subcultures. These three different political subcultures that make the United States what it is are the individualistic, moralistic and the traditionalistic subcultures. In the great state of Texas, the most common political subculture would have to be a mix between the traditionalistic and the individualistic subculture. In the individualistic subculture, there are many ways that it canRead MoreThe Chicano Subculture Essay635 Words   |  3 Pageshistory†, stated the writer and novelist Carlos Fuentes. The Chicano subculture is the mixture of the Mexican and the American cultures. This subculture has its own history and unique characterizations that make it stand out. According to the Merriam Webster dictonary the word subculture is defined as â€Å"a group that has beliefs and behaviors that are different from the main groups within a culture or society†. The Chicano subculture has a history, language, leaders, art, literature, and even their musicRead MoreRacial Differences Between Criminal Involvement And The Subculture Of Poverty1269 Words   |  6 PagesSocial class differences are used to explain racial differences in criminal involvement in the United States. Social Class is defined as a division of a society based on social and economic status. Usually when a person thinks abo ut crime in the United States, he also thinks about the race of the person and the crime. Thinking about crime anywhere in the world is to think about why certain groups of population have more criminal activity and involvement than other groups. People usually focus onRead MoreVolleyball as a Subculture1650 Words   |  7 PagesSociety â€Å"Dig† Volleyball as a Subculture? I. Introduction The individuality within diverse subcultures has given so much to society already. Subcultures such as volleyball have been given a chance to grow in our society and spread to other cultures connecting nations across the globe. It takes time for a subculture to be accepted by our society today. Once it is accepted, membership in subculture grows as more people feel comfortable joining a mainstream subculture such as volleyball. However,Read MoreLgbt Subculture Of The Lgbt Movement1390 Words   |  6 PagesHow does this picture represent LGBT subculture in order to express the stereotypes they have faced, how far the movement has come in America, and how they continue to support the movement? The LGBT movement has been fighting for rights over the last century across the world. Members of this community have come a long way from where they started. However, stereotypes and ridicule are still pinned against these individuals that form the minority subculture of the LGBT movement. Despite the prejudiceRead MoreCulture and Music Essay921 Words   |  4 Pagesform of art has attached itself to humanity more than music. Music has been creating and destroying cultures in the Twentieth Century at a very rapid rate. Fads come and go, but true music and the heart behind it never dies. The story of subcultures in and through modern music has to start in the 1920’s America. In the wake of prohibition, popular nightclubs were closing down and music fell by the wayside. However, a strong underground scene reared its head during that time as well. Well-dressedRead MoreThe Medellin Drug Cartel : Background1691 Words   |  7 Pageshave grown and expanded throughout the interior and exterior of states for many years. The way drugs started to be introduced to Mexico, Colombia, and other places around the world was believed to be a myth. It was a tale that was known by many through storytelling, which over the years turned into an actual realistic issue. One of the most known cartels that existed for a long time was The Medellin Cartel. It became a subculture of its own, creating a world full of violence, women, money, firearms

The Impact of Multinational Corporations (MNCs) on...

Multinational enterprises date back to the era of merchant-adventurers, when the Dutch East India Company and the Massachusetts Bay Company traversed the world to extract resources and agricultural products from colonies (Gilpin 278-79). While contemporary multinational corporations (MNCs) do not command the armies and territories their colonial counterparts did, they are nevertheless highly influential actors in today’s increasingly globalized world. Gilpin discussed the MNC’s evolution through the lenses of a number of business economic theories. Using Raymond Vernon’s Product Cycle Theory, the overseas expansion of American companies until the 1960s was shown as a means of preempting foreign competition and preserving monopoly†¦show more content†¦Their influence is apparent when one considers that General Motors’ revenues exceed 148 countries’ respective GDPs (Stiglitz Ch. 7, location 3353). Such economic power inevitably results in both positive and negative aspects. The domestic political economies of developing countries are positively impacted by the large amount of capital MNCs infuse into the economy, allowing for the creation of physical infrastructure that a developing country might otherwise not be able to afford. MNCs also improve both the quantity and quality of jobs available in a domestic market (Gilpin 303). As a citizen of one such developing country where MNCs are an economic force, I can attest that employment at an MNC such as Unilever and Nestle is aspired to by many in the population, from low-skilled workers looking for factory jobs to business school graduates seeking better-paying management positions. MNCs can also be given credit for helping to bridge the knowledge gap between industrial and developing countries through the transfer of technology and the pooling of research and development resources (Stiglitz Ch. 7, location 3362). In addition to domestic gains, the international political economy also benefits from what Gilpin calls the â€Å"paradox of increased scale and increased competition†, which leads to the availability of a larger variety of goods at better quality and lower prices (Gilpin 303). While the positive aspects of an MNC’s influenceShow MoreRelatedThe Role Of Corporate Social Responsibility On Global Politics1352 Words   |  6 Pagesincreased globalization and interdependence of trade, multinational corporations (MNC) impact on global politics has undoubtedly strengthened. In the peripheral world, poverty is still prevalent. It not exclusive to the fact that they don’t have the resources to pull themselves out of it, but because of the continued cycles of exploitative systems placed by MNCs.Their involvement abroad, especially in developing countries has hindered countries development and exploited their communities. ThoughRead MoreWhy Multinational Corporations Are Beneficial For Developing Countries1530 Words   |  7 PagesIdentify the positive and negative impacts of multinational companies on less developed countries. The appearance of multinational corporations as a global power and the implications of setting up them in less developed countries was strongly supported by the new rules of world which called economic liberalism and globalization. They became a national phenomenon a post-world war II and widespread when the United States enacted the structure of world regulation for political, economic and militaryRead MoreWhat Are the Sources and Limits of Mnc Power1627 Words   |  7 PagesWhat are the sources and limits of MNC power? Multinational Corporations in a Global Economy IR 120 - 201136597 - Catharina Knobloch 1. Introduction As MNCs are getting increasingly important as actors in political bargaining, the purpose of this essay is to provide a (more or less) detailed overview over the sources and limits of the power of multinational corporations (MNCs). In the first section, I am going to lead into this topic by giving some definitions. In addition to that, I amRead MoreDescribe some of the positive and negative roles played by Multinational Corporations (MNCs) in the contemporary world economy?1557 Words   |  7 PagesIntroduction What is a Multinational Corporation (MNCs)? Multinational companies are firms with their home base in one country and operations in many other nations. Most of these very immense firms establish in third word countries or developing countries where they could manufacture the same identical product for very low costs compared to establishing the same firm in the western countries producing that product. Although transnational corporations (TNCs) are commonly thought to be synonymousRead MoreHow A Mnc Effect Or Effected By Home Host Country Environment1344 Words   |  6 Pagesof this report is to define understand how a MNC effect or effected by Home Host country environments. Due to increasing global competition, changes in economic political system business organisation are facing rapid change in business environment. The world is separated politically financially into 200 countries separate countries where each country has its own laws, judiciary system and boundary regulations. We will be discussing how a MNC adapt these differentials and contribute to improveRead MoreThe Industrial Flight Hypothesis Is A Threat Of Multinational Corporations1279 Words   |  6 Pagesinternal shifts within countries 3. Pollution haven investments actually involve much higher degrees of investment (Clement 62). While data has shown that the Industrial flight hypothesis is a weak argument to why industries gave relocated when government regulation increase. Nonetheless, it does hold true in a small number of corporations and it doesn t disapprove the fact that the Pollution haven hypothesis is a serious consequence of multinational corporations. In the case studyRead MoreInternational Climate Affects The Regulation And Market Strategy Of Multinational Corporations And Host Countries Have Dynamic, Interactive Working1748 Words   |  7 Pagesmarket. A Multinational Corporation is an enterprise that operates in more than one country for the purpose of increasing benefit to whole enterprise. A MNC manage complex global operations and serves multiple markets from each location. As multinationals not only strongly influence patterns of international trade, but also channel technology transfer and capital movement across borders, it remains a policy priority to understand what forces shape their activity. Multinational corporations and hostRead MoreThe Strategies For Multinational Corporation1488 Words   |  6 PagesThree strategies for multinational corporation to react to disruptive innovation Disruptive innovation(DI) impacts the world and propels society to develop marvelously, Blackberries were replaced by smartphones, Amazon ships various things to doors, and more people download books in an instant to Kindles instead of buying books (Gilmartin, 2015). These disruptive innovation are challenging multinational corporations, and MNCs have to survive by reacting strategically. This essay are composed byRead MoreThe Theory And The Maximisation Of Economic Efficiency1595 Words   |  7 Pagesrelationship. Although the nature of multinational corporations (MNCs) as capitalist enterprises makes them a force for progress in terms of maximizing economic efficiency, that same nature is problematic when considering a wider understanding of progress. MNCs’ potential to be a force for progress ultimately depends on the country and industry that is concerned, but it is important to understand – excluding any normative considerations of moral responsibility – th at MNCs are businesses, and thus seek profitRead MoreThe Increasing Significance of Multinational Company1122 Words   |  5 PagesThe increasing significance of MNCs in 1950s transformed them to the dominant phenomenon in the international economic relations since then. It has triggered a strong interest among the scholars, media, and society. The surrounding controversy around MNCs has triggered the need and necessity for the analysis due to the fact, that it is described by some scholars and economists as the principal instrument for maximizing world welfare, and by others as the imperialistic agents (United Nations Publication

Wireless Networks Wireless Network - 2245 Words

WIRELESS NETWORKS Wireless networks have become a major part in the operation of businesses and in people’s lives. Wireless networks can provide fast speed internet connections without having to use wired connections. Businesses are doing much better with wireless networks because they don’t have to pay the costs of installing wired networks and people can work easier because they do not have wires running all over the place. Now with wireless networks in place, businesses are able to connect to their other branches and buildings within their area as well. TABLE OF CONTENTS PAGE 4: WIRELESS NETWORKS PAGE 5: WIRELESS LANS PAGE 6: PERSONAL AREA NETWORKS PAGE 7: METROPOLITAN AREA NETWORKS PAGE 8:†¦show more content†¦Wireless LANs are commonly used on college campuses and most laptops come equipped with wireless LAN capabilities. They do not have any defined boundaries, which makes it hard for the user to control the network traffic. Wireless LANs make it possible for people to use the internet anywhere there is free and non-secured Wi-Fi. The ability to connect wirelessly is based on the location of the access point. If a person is close to an access point, they can get a strong signal. If they far, they can get a weak signal or no signal. Wireless LANs can be unreliable as well because of weather, and the environment. There are many ways to implement Wireless LANs. They are infrastructure BSS, independent BSS, ESS, and distribution system. The most common way is the BSS. Wireless LANs have base stations that are connected to a wired infrastructure called access points. The stations have to communication through the access point. They cannot communicate dire ctly. Independent BSS is more popular in military applications. Computenetworking.about.com says, â€Å"The key hardware components of a wireless computer network include adapters, routers and access points, antennas and repeaters.† Wireless LANs have to have wireless network adapters for every device that wants to connect to the internet. The access points and routers use Wi-Fi antennas so that the communication range can increase. A lot of businesses have been victims of data breachesShow MoreRelatedWireless Network3151 Words   |  13 PagesIntroduction Wireless network is indicated to a telecommunication network whose interconnections between nodes are implemented without the use of wires, such a computer network. Nowadays, wireless network has become the important thing in telecommunication. This sort of technology has been used for over a century and remains synonymous with radio. In 19th century, Guglielmo Marconi invented a radio and made his made his mark in the world of wireless technology. At that moment, Marconi was aboutRead MoreWireless Security : Wireless Network Essay1089 Words   |  5 Pages Wireless Security Overview Wireless networks serve as the transport mechanism between devices and among devices and the traditional wired networks (enterprise networks and the Internet). Wireless networks are many and diverse but are frequently categorized into three groups based on their coverage range: Wireless Wide Area Networks (WWAN), Wireless Local Area Network (WLANs), Wireless Personal Area Network (WPAN )and etc. WWAN includes wide coverage area technologies such as 2G cellular, CellularRead MoreWireless Sensor Network2241 Words   |  9 Pages1.1 Wireless sensor network (WSN) A wireless sensor network (WSN) consists of sensing device, computation element, and communication elements that gives user the ability to measure, observe and react to particular events and phenomena in that problem field. A sensing device provides data from sensing physical characteristics such as temperature, pressure and sound etc and then transmits that data to the base station via radio either on time basis or demand basis. A wireless sensor network may containsRead MoreA Study On Wireless Network1097 Words   |  5 PagesWLAN is a wireless computer network that links two or more devices using a wireless distribution method within a limited area such as an office building. It provides short range wireless high speed data connections between devices such as laptops and phones and a nearby special hard ware connected to a wired network. It tries to imitate the structure of the wired LANs using another medium to transfer data instead of cables. This medium uses Radio Frequency wh ich is electromagnetic. Wireless LANs consistRead MoreWireless Network Security1602 Words   |  7 PagesPaper CNT4514 Wireless Vulnerabilities The world of wireless networks as we all know is one of the most rapidly growing areas in our world today. With the massive amount of data that is going on, â€Å"the cloud† the security of all of our data is questioned. As well with so many of our day to day tasks relying on our wireless capabilities it make you wonder how safe is it to rely so heavily on something. We have to ask the questions what are the key vulnerabilities of wireless networks and even justRead MoreWireless Networks And Wireless Sensor Networks1525 Words   |  7 Pages Introduction Wireless networking or atleast the networks in which we operate normally refers to wireless sensor networks which is an innovative and are within the broad spectrum of whites networks that are specifically designed to measure a small amounts of data and that data is related to sensor data. The little pieces of information like temperature sensors or open/close sensor are extremely valuable information as it provides insights into defense that might happen in their business processesRead MoreThe Evolution Of Wireless Networks2183 Words   |  9 Pages The Evolution of Wireless Networks Micheal Robinson Network Management and Infrastructure July 27, 2015 Abstract Networking of computers has developed quite well since they were first introduced. Wireless networks are basically just the new trend of computer networks in the IT world. Of course with every new technology that is created, there are some pros and cons. This paper engages some of the key advantages and deficiencies of wireless networks security. It addresses variousRead MoreQuestions On Wireless Network And Security1402 Words   |  6 Pages Assignment-1 MN603 Subject Wireless Network and Security Teacher Biplob Rakshit Ray Name : Loveneet Singh Dhanjal ID: MIT130071 Contents 1) Introduction 3 2) Massive MIMO architectures 3 a. V-BLAST 3 b. Array Architecture 4 3) Uses of massive MIMO to achieve convergence of wireless networks 5 a. Spatial multiplexing 6 b. Pre-coding 6 4) Existing Technologies 6 a. WiMAX 6 b. 3G 6 c. 4G LTE 7 5) Recently proposed techniques in the literature 7 5G 7 6) RelevantRead MoreAdvantages of Wireless Networks in a Hospital1220 Words   |  5 PagesAdvantages of Wireless Networks in a Hospital Jeffrey Rader â€Æ' When healthcare adapted to wireless networks, it provided so many efficient ways of promoting a greater care for the patient. Although having some drawbacks with the technology, which will be discussed later in this writing. The combination of wireless and healthcare can provide many advances and solve many issues that have plagued the field in the past. Effectiveness of wireless networks allows the nurse and doctor to send a prescriptionRead MoreImplementation of Security for Wireless Network3538 Words   |  15 PagesImplementation of Security for Wireless Network R.Sridevi (Asst.Prof) Department of Computer Science PSG College of Arts amp; Science Coimbatore, TN. srinashok@gmail.com Abstract -This paper addresses the internal and the external security challenges in organizations that implements wireless networks. Distributed security is designed to provide a more secure data communication among faculty members, staff and students. A description of the technique used to protect and keep PC s up and

Suntrust Bank free essay sample

Many banks have failed in the face of such tough environmental conditions. These conditions emphasize the importance of gaining an accurate picture of a bank’s financial health through detailed financial analysis. This financial analysis report analyzes SunTrust Bank’s profitability, solvency and financial stability using financial ratios that point to the basic health of its activities. The report also analyzes the overall health of the industry while examining SunTrust’s relative position to its competitors in the market. Finally, the report provides a future perspective of the Bank and its growth prospects. Description of the Company The earliest form of SunTrust Banks began in 1811 as the Farmers Bank of Alexandria, Virginia which led to the Trust Company of Georgia in 1891. The Bank was one of the original underwriters for Coca-Cola’s IPO in 1919, becoming one of their largest shareholders for many years. The IPO became a huge asset for SunTrust when the Coca-Cola stock was later revalued in 1993 from its historic value of $110,000 to almost . We will write a custom essay sample on Suntrust Bank or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1 billion. The Bank, as it is today, is a result of the merger in 1985 of the Trust Company of Georgia and SunBanks, Inc. , of Florida. The merger resulted in the adoption of the current SunTrust name in 1995 (Hoover’s, 2012). SunTrust Banks, Inc. (NYSE: STI) is one of the largest regional banks in the U. S. with over $178 billion in assets and ranked eighth amongst the top 10 banks in terms of number of branches, deposits and assets (SunTrust Profile, 2012). The company is headquartered in Atlanta, Georgia with a footprint focused on the southeastern and Mid-Atlantic states. SunTrust Banks has l,658 branches and over 28,000 employees in Alabama, Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, West Virginia, and the District of Columbia. The Bank and its subsidiaries provide a broad range of services within six lines of business: retail banking; diversified commercial banking, corporate and investment banking; mortgage banking; and wealth and investment management (SunTrust Profile). Economic and Industry Analysis Economic conditions remain shaky but have improved since the lows of the financial crisis in mid 2007 through 2008. Banks have been vilified by the media and public as the culprit of the financial crisis, causing greater scrutiny and tighter regulations. Increased regulation has adversely affected some of the banking industry’s traditional fee income, most notably in service charges (e. g. overdraft fees) on deposit accounts. In addition to the decrease in fee revenue, there have been increased costs associated with the regulations. Banks scurried to recoup their lost revenues by adding fees to normally non fee products. Several banks, including SunTrust, tried charging fees to their clients for debit card transactions. A huge consumer backlash on the new fees quickly followed. The banks were left with no other choice then rescind the fees or risk losing customers. Despite the dragging effect of the financial crisis on banks, the outlook for the banking industry has improved in several areas recently. More banks are improving their earnings. As reported by the FDIC, banks earned $26. 3 billion in the fourth quarter of 2011, an increase of $4. 9 billion (23. 1 percent) compared with the same period of 2010. There were also lower provisions for loan losses, reflecting an improving trend in asset quality. â€Å"Insured institutions set aside $19. 5 billion in provisions for loan losses in the fourth quarter, a decline of $13. 1 billion (40. percent) from fourth quarter 2010. † (FDIC Quarterly, p. 1) Unfortunately, the improvements in earnings and loan losses have not extended to Banks’ operating revenues. Banks’ operating revenues are not growing due to â€Å"lower servicing income (down $8 billion), reduced gains on loan sales (down $4. 8 billion), and lower income from service charges on deposit accounts, which fell by $2. 1 billion (5. 9 percent). † (FDIC Quarterly, p. 2) Also, while the industry’s noncurrent loans and loan losses continue to fall, they still remain well above pre-crisis levels. Competition Competition is quickly encroaching on SunTrust’s territory. The financial crisis helped rivals gain more presence in SunTrust’s core markets through key acquisitions. BBT bank, one of SunTrust’s main competitors, recently increased its presence with its acquisition of Florida-based BankAtlantic. This acquisition increased BBT’s deposit market share to 6th in the Miami market. (BBT Corporate Profile) BBT Corporation (NYSE: BBT), headquartered in Winston-Salem, N. C. , has many similarities to Atlanta’s SunTrust Banks. Besides both banks being headquartered in the South, BBT is similar in size with $174. billion in assets and approximately 1,800 financial centers. BBT also operates within a similar footprint and lines of business. Its bank subsidiaries operate in the Carolinas, Virginia, West Virginia, Kentucky, Georgia, Tennessee, Maryland, Florida, Alabama, Indiana, Texas and Washington, D. C. BBT offers consumer and commercial banking, securities b rokerage, asset management, mortgage and insurance products and services. (BBT Corporate Profile) SunTrust Bank, however, is well established within its southeastern and mid-Atlantic footprint. SunTrust has extensive branch networks with several lines of business generating a strong fee income, which account for 40% of SunTrust’s operating revenues. (Standard Poor’s, 2012, March 13) It is ranked top three in deposit market share. (Moody’s Investors Service, 2012) Unfortunately, its concentration in the southeast has meant greater exposure to the housing bubble that preceded the financial crisis, resulting in high unemployment and large decreases in home values. SunTrust took substantial losses due to their large book of residential real estate in the southeast, especially Florida. Mortgage related expenses and write-offs have affected SunTrust’s earnings more than its competitor, BBT, who did not suffer the same exposure during that time. Financial Ratio Analysis Unlike many industries, banking is highly leveraged and highly regulated. The government dictates banks capital requirements, sets the minimum reserves for deposits, restricts borrowing limits, and requires financial disclosure. The high government regulation lends itself to using the same CAMELS ratios as the bank examiners use in analyzing a bank’s financials. CAMELS rating system examines a bank’s capital, asset quality, management, earnings, liquidity, and sensitivity to the market. Capital Adequacy The most important minimum requirement in banking regulation is maintaining minimum capital ratios. Capital provides a cushion to help withstand losses and possible future economic downturns. SunTrust Banks’ Tier 1 capital ratio in 2011 was 10. 90% compared to 13. 67% in 2010. BBT’s 2011 and 2010 Tier 1 capital ratios were 12. 5% and 11. 8%. Unfortunately, the 2011 and 2010 capital ratios may already seem outdated ue to the recent Federal Reserve’s 2012 Stress Tests’ results released in March. â€Å"The Fed projected that SunTrust’s Tier 1 common capital ratio would fall below the 5% minimum threshold if SunTrust adopted its proposed capital plans. † (Standard Poor’s, 2012, March 14) As a result, SunTrust has had to revise and resubmit its capital plan, placing any dividend raise or sto ck buyback on hold. Fortunately SunTrust’s ratings were unaffected by the Federal Reserve’s findings. Asset Quality Lending is integral to bank revenues so measuring potential losses in delinquent loans is important. Unfortunately, 40% of SunTrust’s loans are real estate loans with 27% of the loans tied up in Florida. (Standard Poor’s, 2012, March 13) SunTrust’s non-performing assets to loans were relatively high in 2011 at 2. 33% and 2010 at 3. 44%. SunTrust’s net charge-offs in relation to average loans have been higher than its competitors but have improved. Net charge-offs fell to 1. 75% in 2011 from 2. 51% in 2010. Compared to the fourth quarter of 2010, net charge-offs decreased $149 million, or 24%. In comparison, BBT’s had net charge-offs to average loans of 1. 60% in 2011 and 2. 9% in 2010, while its non-performing assets were 2. 20% in 2011 and 3. 70% in 2010. SunTrust remains more affected by its exposure to Florida’s residential housing market. Management While management is more of a qualitative than quantitative measurement, it is still important in measuring a company’s performance. Effective management is difficult to judge just by looking at financial statements since it is judged with a blend of performance ratios. Much of the current crisis in loan quality derives from management’s pre-crisis decision to grow Florida’s residential loan portfolio. Currently, SunTrust management has been focused on cost-cutting measures. â€Å"Measures include reduction of redundancies, supplier management, and lower headcount. STI is 63% through this expense reduction program, and expects to be 80% through by year-end. † (Morgan Stanley, 2012) Earnings Return on Assets (ROA) for SunTrust showed some movement in 2011 from 2010 as it edged upwards to. 38% from . 11%. The increase helped SunTrust generate more earnings from its assets. In comparison, BBT’s ROA was . 79% in 2011 and . 51% in 2010. Net Interest Margin (NIM) for SunTrust increased slightly in 2011 to 3. 3% from 3. 30% in 2010. SunTrust was able to get a modest widening of the bank’s net interest margin. However, BBT’s net interest margin has remained strong with a NIM of 3. 96% in 2011 and 3. 93% in 2010. This modest NIM shows SunTrust has not been as profitable as BBT in the earnings it would normally receive by borrowing and lending funds. Unfortunately , Price to Book ratio (P/B) for SunTrust decreased significantly from . 81 in 2010 to . 48 in 2011. The decrease in price to book demonstrates the effect of SunTrust’s stock fell from $29. 51 in 2010 to $17. 70 in 2011. However, many banks suffered similar downgrades in stock price during that period. BBT’s price to book ratio even decreased from 1. 01 in 2011 and 1. 11 in 2010. Liquidity Core deposits have been the most stable source of funding for SunTrust. SunTrust’s deposits to loans remained fairly unchanged in 2011 at 1. 02 in comparison to 1. 03 in 2010. Liquidity remained strong for SunTrust due to growing core deposits which â€Å"represented a high-level of funding at 85% as of Dec. 31, 2011. †(Fitch Ratings, 2012) BBT had deposits to loans of 1. 12% in 2010 and 1. 00% in 2011. The higher proportion of SunTrust’s deposits to loans means the less it will have to borrow to fund its assets and thus lower its interest expenses. SunTrust’s current ratio was also fairly stable at 1. 13 in 2011 and 1. 15 in 2010. BBT’s current ratio was 1. 11 in 2011 and 1. 12 in 2010. Sensitivity to Market Risks Sensitivity to Market Risks was recently added to CAMELS to reflect how changes in interest rates, commodity prices, and equity prices can affect earnings and capital. While SunTrust’s primary market risk is interest rate risk, SunTrust’s current interest rate risk is low. Fitch) The real estate sector remains sensitive to market risks owing to its exposure to the weak Florida housing market. The bank has a $921 million mortgage servicing rights (MSR) portfolio. â€Å"In 2010 and 2011, the bank recorded MSR write downs of $161 million and $69 million, respectively, mostly to reflect increased prepayment rate assumptions. † (Standa rd Poor’s, 2012, March 13, p. 6) Assumptions Certain assumptions have been made in connection with the analysis. The financial ratios used do not necessarily provide an entire picture of the financial health of the Bank. The calculation of the ratios was based on historical financial statements from 2011 and 2010. There may be new data such as the new BASEL III requirements since that selected time period which may alter the findings stated in the report. Results of Analysis The level of nonperforming assets to net charge-offs while improved, BBT is in a better position due to lack of exposure to the southeast. BBT also have a larger commercial lending portfolio that has not had the same levels of defaults as residential lending. Net Interest Margin is also better at BBT. Price to book value has come down for each institution and are historically low compared to previous years. Due to increased regulation, Tier 1 Capital still remains at or above regulatory standards for both banks. Despite growing deposit levels, loan growth has not expanded as many investors had hoped which is tied to stricter lending standards and lack of consumer demand. Conclusion SunTrust Banks, Inc. is in a highly competitive industry that has been seriously tested in the current economy. The banking industry has and will continue to experience more consolidation as seen in BBT’s recent acquisition of BankAtlantic. SunTrust’s ability to remain competitive and increase profitability will determine its fate. SunTrust has instituted recent cost cutting measures and experienced slight improvements in non-performing assets. However, the Bank needs to address issues that affect its ability to earn income and increase growth. Increasing the Bank’s earnings would help mitigate some of its loan losses and increase shareholder’s equity. REFERENCES BBT Corporate Profile. (n. d. ). BBT. Retrieved July 4, 2012, from http://bbt. mediaroom. com/index. php? s=22735 Credit Opinion: SunTrust Banks, Inc.. (2012, March 28). Moodys Investors Service, For U. S. Large Regional Banks, Strengthening Asset Quality Supported an Improvement in First-Quarter Results. (2012, May 11). Standard Poors, pp. 1-7. Global Bank Credit Rating Methodology. (2012, April). Morningstar, pp. 1-15. Quarterly Banking Profile: Fourth Quarter 2011. (2012). FDIC Quarterly, 6(1), 1-27. SunTrust Banks Inc. Ratings Unaffected by Fed Review. (2012, March 14). Standard Poors. SunTrust Banks Inc.. (2012, March 13). Standard Poors, pp. 1-11. SunTrust Banks Inc. (2012). Hoovers. Retrieved July 4, 2012, from http://ezproxy. fau. edu/login? url=http://search. proquest. com/docview/230617193? ccountid=10902 SunTrust Banks, Inc. Full Rating Report. (2012, March 15). Fitch Ratings, pp. 1-8. SunTrust Banks, Inc. (n. d. ). Thompson Reuters. Retrieved June 29, 2012, from http://www. knowledge. reuters. com/Views/Company/Fundamentals SunTrust Profile. (2012, March 8). SunTrust Bank Frontline Presentation Builder. Retrieved from http://presentation-builder. suntrust. com/Client /_Libraries/7/default. asp? CurrentCatInTree=LinkID=ID=106 SunTrust, Upgrade to OW on Strong 2H Mortgage Revenues. (2012, July 2). Morgan Stanley, pp. 1-29. APPENDIX: Please see attached calculations financial statements